And if anyone wants a taste of the quality on show, take a look at these threads from Bjorn and Robban
http://forum.keypublishing.co.uk/showthread.php?t=100765
http://forum.keypublishing.co.uk/showthread.php?t=100730
Well worth a visit by the looks, and apparently Ryanair fly directly into Gothenburg.
Wish I could go myself!