EADS name change and reorganization

EADS nearing name-change to Airbus (AFP)
Any opinions on this?
(fits in both military and civil, but posters here seem more versed in both than the other forum)

I think subsuming the Eurocopter brand to Airbus is ridiculous, EC is probably the most successful global brand in helicopters.
And this would still not consolidate ALL military activity under Cassidian, because Eurocopter still runs it’s own military products.
I think the EC->AB Helicopters name change should be thrown out on just the branding issue.
What sense is there for EC to lose it’s branding, while Cassidian retains it’s freshly invented branding, also absorbing Astrium?

But that leaves the organizational factor…
They already have said this will lead to job cuts, i.e. organizational rationalization, so I’m dubious of branding really being the main factor.
The story noted that a German would ‘certainly’ still head Cassidian, which with the new organization, also means controlling Astrium and Airbus military…
Making me think this is more about trying to establish a counter-pole to Airbus within the group, that is under ‘competing’ management from Airbus…
I don’t really see France going for that, but I believe it’s all up to majority vote now.
Regardless of the merits of that on face value, I think it’s missing the point by trying to “buff up” Cassidian in this way…
EADS should look at disposing of or creating independent JV’s with many of Cassidian’s units, e.g. radar systems, consolidating European industry.
Cassidian itself is somewhat dubious, integrating it’s radar and cryptography and networking with Astrium makes some sense,
but Eurofighter, Tornado, and Airbus Military don’t make much sense shoved into the same division, just as Eurocopter’s military products aren’t.
Consolidating all military aviation, fixed wing and helicopters, into a division that cooperates with AB/EC as needed makes some sense though.

….???