FA-50, really comparable to Tejas?

I just read that South Korea made an order earlier this year for the FA-50, for about $30 million a pop. They will come with F404 engines and a Elta Systems EL/M-2032 radar (they wanted an AESA originally but the US said no).

This pretty much puts its primary equipment the same as the Tejas!! 😮

by the time the FA-50s are being delivered, the Tejas will probably begin entering service (although FA-50 has an advantage in that its trainer version is already in service) at the same time. Wikipedia says Tejas will also cost around $30 making them very close competitors and perhaps competitors in the same market..

where to the advantages they each have over the other in sales?