French military sales. why so unsuccessful?

not strictly aviation, but includes aviation examples

Lately it seems that France is unable to pull off the same level of sales they achieved in the past, with some of their past military equipments.

ie:
Mirage 2000, while sold in low numbers, were sold to quite a variety of customers. The Rafale has lost every competition even though its a very respectable aircraft.

AMX-30 saw wide spread use as well, but the LeClerc has had only one export order (although it was at least a big amount).

etc..

Eurocopter (well its partly French) has been a little bit more successful with Spain, Australia, and the Saudis buying the Tiger.

so whats the story behind France’s lack luster arms exports these days?