Across many sites I see repeated disappointment in Air France’s revised logo. It seems many people were seeking a radical change from a livery, that was, when first deployed, very radical, in favour of a “new” image.
In my opinion, the changes Air France have made are in effect quite modern, while retaining a globally recognized brand.
When I think of Air France, two immediate rolls come to mind, a national carrier and an A-List business carrier. Air France’s livery delivers this in spades and quite artistically as well. The tail logo is simple, creative, and with the removal of one stripe, uncluttered. It underscores the flag of the country for which it flies, and, for this enthusiast, does it far better than almost any other carrier.
The font, which was in need of some updating, is clean and crisp. It implies business and professionalism. It’s also efficient looking. Air France, like most airlines, cares first about attracting front of cabin. The new fleck of red is a sublte way of bringing out the depth of the conservative blue in the letters.
When General Electric undertook a rebranding a few years ago, a number of people expected a radical departure from the well known GE. In the end, all that changed were some minor flects on the letters.
Air France appears to have taken the approach, and likely after endless hours consultation with travellers and fellow industry types, if it ain’t broke, don’t fix it. In an era of dewindling fortunes and fading horizon’s, Air France has chosen to highlight what works best, and streamlining what does not as it charts its course forward. The Air France tail is bold, classic and yet very modern. The white fuselage is clean bright (okay, sometimes a bit dirty, just means their planes are in the air and not on the ground). They are also stamping their claim that they are not going anywhere, keeping their image delivers a message of consistency and dependability to the travelling public.
In the end, AF delivered a lot by changing very little.
By: AC773 - 12th February 2009 at 19:32
T’was merely an opinion for debate. It’s all good 😉
By: Hand87_5 - 12th February 2009 at 17:01
At least one member shows some enthusiasm for this “new” livery.
AC773, you like it, that’s your right. However you will have hard time to convince us mate 😉
By: Bmused55 - 12th February 2009 at 16:50
LOL… genuinely… LOL!
By: Grey Area - 12th February 2009 at 16:34
The tail has been revised as well, though minimal, the removal of one of the strips and rounding out the base.
Oh be still, my racing heart! :rolleyes:
By: AC773 - 12th February 2009 at 14:37
The tail has been revised as well, though minimal, the removal of one of the strips and rounding out the base.
By: maffie - 12th February 2009 at 12:48
Didn’t QANTAS do something like this. The only change was the size of the kangaroo’s head on the tail (so it would fit the A380 ????)
And I think this cost a few pence aswell 😀
Matt
By: rdc1000 - 12th February 2009 at 12:19
I like the fact that they’re proposing a white fuselage, I think that’s very original for AF! :diablo::diablo::dev2:
By: Bmused55 - 12th February 2009 at 12:14
Across many sites I see repeated disappointment in Air France’s revised logo. It seems many people were seeking a radical change from a livery, that was, when first deployed, very radical, in favour of a “new” image.
In my opinion, the changes Air France have made are in effect quite modern, while retaining a globally recognized brand.
When I think of Air France, two immediate rolls come to mind, a national carrier and an A-List business carrier. Air France’s livery delivers this in spades and quite artistically as well. The tail logo is simple, creative, and with the removal of one stripe, uncluttered. It underscores the flag of the country for which it flies, and, for this enthusiast, does it far better than almost any other carrier.
The font, which was in need of some updating, is clean and crisp. It implies business and professionalism. It’s also efficient looking. Air France, like most airlines, cares first about attracting front of cabin. The new fleck of red is a sublte way of bringing out the depth of the conservative blue in the letters.
When General Electric undertook a rebranding a few years ago, a number of people expected a radical departure from the well known GE. In the end, all that changed were some minor flects on the letters.
Air France appears to have taken the approach, and likely after endless hours consultation with travellers and fellow industry types, if it ain’t broke, don’t fix it. In an era of dewindling fortunes and fading horizon’s, Air France has chosen to highlight what works best, and streamlining what does not as it charts its course forward. The Air France tail is bold, classic and yet very modern. The white fuselage is clean bright (okay, sometimes a bit dirty, just means their planes are in the air and not on the ground). They are also stamping their claim that they are not going anywhere, keeping their image delivers a message of consistency and dependability to the travelling public.
In the end, AF delivered a lot by changing very little.
Its still pathetic.
I design this kinda stuff myself for clients who ask for “A cheap design, easy to implement”
A “makeover” like this would have cost AF £5.99 if I had been comissioned.
By: rdc1000 - 12th February 2009 at 12:13
I would expect the Cityjet livery and the Air France livery where made up by the same agency at the same time. It’s just that they introduced the Cityjet livery first, maybe to test the reaction of the public and employees? Not that long ago all Cityjet planes carried full Air France livery. Therefor I think it is rather presumptious to assume that AF is copying Cityjet, instead of Cityjet doing what AF told them to do.
I was being a little sarcastic in what I said, more highlighting that the logo has been around for a couple of years now.
For your info….Cityjet aircraft continue to carry the AF livery on some of their aircraft, those dedicated to Paris – LCY and Paris – DUB routes (accepting that some of the Paris aircraft do other rotations). Their own livery was introduced when the decision was taken to expand at LCY, although ironically all of these flights operate only on an AF/KL code anyway, so they may aswell just have gone the whole hog.
By: tenthije - 12th February 2009 at 12:01
SO it cost them a lot of money to use their subsidiary’s livery to inspire their own new logo? Do you think the agency staff were sat at LCY thinking “So what could we do for the new AF logo?!?!?!”:rolleyes:
I would expect the Cityjet livery and the Air France livery where made up by the same agency at the same time. It’s just that they introduced the Cityjet livery first, maybe to test the reaction of the public and employees? Not that long ago all Cityjet planes carried full Air France livery. Therefor I think it is rather presumptious to assume that AF is copying Cityjet, instead of Cityjet doing what AF told them to do.
By: rdc1000 - 12th February 2009 at 10:18
Hmmmm, now let me think, where have I been seeing that logo for a couple of years now??? :confused::confused::confused::confused:
Oh yes….
SO it cost them a lot of money to use their subsidiary’s livery to inspire their own new logo? Do you think the agency staff were sat at LCY thinking “So what could we do for the new AF logo?!?!?!”:rolleyes:
By: Grey Area - 12th February 2009 at 08:17
In the end they added a red oblique line and a revised typeface. …
At considerable expense, too.
Someone, somewhere, will have laughed all the way to the bank over this ‘makeover’. 😀
By: Ren Frew - 12th February 2009 at 08:15
In the end, AF delivered a lot by changing very little.
In the end they added a red oblique line and a revised typeface. Why bother ? If it ain’t broke, don’t tart it up. Apparently BA are considering something similar…
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February 11, 2009 at 4:51 pm