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Silverjet on the brink…?

Although services are continuing as normal for now, the company’s shares have been suspended.

Apparently it has not yet received a $5 million drawdown from a planned loan it was expecting on May 2, and a statement released on 30th June said: “Silverjet’s working capital reserves are limited and advances under the Loan Facility are required as a matter of urgency.”

Full Article: http://www.travelmole.com/stories/1128822.php?mpnlog=1&m_id=_rnms~s~T_

Could this be the end of the all-business class airline, and indeed the market as it seems that most of them are failing?

Is the global credit crunch and rising fuel costs the primary cause of all of this or is there something else to blame?

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By: OneLeft - 30th May 2008 at 14:48

I’m sure you could find 10,000 people willing to fork out £250 to keep them afloat, I know I would!

It’s a nice idea 🙂 but the reality is that £2.5m is small change to an airline 🙁 . That was my first thought when I read that Silverjet were trying to secure an extra £5m funding.

1L.

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By: symon - 30th May 2008 at 14:29

I’m sure you could find 10,000 people willing to fork out £250 to keep them afloat, I know I would!

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By: cloud_9 - 30th May 2008 at 13:58

If the market won’t bear the costs of the operation, then either the enterprise will fail, or serious cost-cutting is called for.

I think you have hit the nail on the head there TwinAisle, however, there can only be a certain amount of cost-cutting done before it will start to have an effect on the passenger experience and people’s perception of that airline, as they will simply choose to fly with another airline in the future…and with no passengers, your enterprise is also doomed to fail.

Seriously gutted about Silverjet, I was hoping to fly on them at some point, but kinda glad that I didnt make a booking as I would of lost everything. Feel especially sorry for those people on either side of the Pond that are stranded, especially as other airlines are not obliged to help them!

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By: TwinAisle - 30th May 2008 at 12:34

I can’t help but wonder if this says more about fuel (and other) costs or the viability of this sector of the market

The two are inextricably linked. If the market won’t bear the costs of the operation, then either the enterprise will fail, or serious cost-cutting is called for.

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By: OneLeft - 30th May 2008 at 11:50

That’s a real shame.

As the main British entry into this market and an airline with a bit of style I would like to have seen them weather the storm.

I can’t help but wonder if this says more about fuel (and other) costs or the viability of this sector of the market.

As always in this situation good luck to everyone affected.

1L.

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By: Riding Air - 30th May 2008 at 08:56

Suspended all services with immediate effect.

RIP.

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By: Dantheman77 - 28th May 2008 at 03:56

In the world of Business, asking for $5million is chump change when you consider British Airways arranged for £1.5billion for new plane orders, and Maxjet or EOS could go to investors and quite easily get $100-200million in financing (before they went into Chap11)

When an investor won’t put in his money, after it being announced, then something isn’t ringing quite true.

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By: cloud_9 - 26th May 2008 at 17:21

Your comments re service are interesting too. The few customers I have spoken to about their experience of Silverjet have actually described the service as fairly average and have all said they would stick with BA or VS rather than use Silverjet again.

1L.

Well this is the website that I use to gain an insight/feedback on how airlines are doing: http://www.airlinequality.com/Forum/silverjet.htm

Interestingly, 79 people have posted reviews, and all of them say that they would recommend them to others and say that Silverjet offers value for money.

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By: jethro15 - 26th May 2008 at 15:29

Hi

I’ve just heard that the 2 new Boeing 767-200’s G-BYAA/B that Silverjet were set to aquire have been sent back and put into service with Thomsonfly.com.

By all acounts one of the said birds has been operating for Monarch.

Dose anyone know if this true??

They are certainly back with Thomsonfly and flying for the likes of Monarch and XL

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By: steve rowell - 26th May 2008 at 07:08

Could this be the end of the all-business class airline, and indeed the market as it seems that most of them are failing?

Going the way of most niche airlines..Paul Stoddart tried a similar thing here with OzJet on the lucrative Sydney-Melbourne route and failed miserably

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By: lbaspotter - 24th May 2008 at 15:42

Hi

I’ve just heard that the 2 new Boeing 767-200’s G-BYAA/B that Silverjet were set to aquire have been sent back and put into service with Thomsonfly.com.

By all acounts one of the said birds has been operating for Monarch.

Dose anyone know if this true??

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By: Newforest - 24th May 2008 at 08:18

CNN reporting yesterday that despite the immediate financial problem, they are soon to obtain two further aircraft with route expansion plans to India and the Far East.

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By: OneLeft - 24th May 2008 at 01:33

especially as they are so close to securing capital from other resources, unlike other airlines that are continually focusing on reducing their own costs and hiking-up charges/fees in order to survive.

But if costs outweigh income, then securing capital is only a short term solution. The capital has to be re-payed somehow and you still haven’t solved the original problem of spending more than you are making.

Your comments re service are interesting too. The few customers I have spoken to about their experience of Silverjet have actually described the service as fairly average and have all said they would stick with BA or VS rather than use Silverjet again.

1L.

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By: cloud_9 - 23rd May 2008 at 23:41

Similar doom prophecy last January! Time will tell……

http://forum.keypublishing.co.uk/showthread.php?t=77642&highlight=SilverJet

I appreciate it might seem like another ‘doom prophecy’ to some Newforest, but at least I have provided some new and up-to-date information about their situation…;)

I must say though I think that they do offer a decent product/service. Although I have not yet had the pleasure of being able to fly with them myself, the reviews I have read speak volumes about how good they are, how those that have flown them would recommend them to others, and also the fact that they are value for money, compared to a business-class flight on other airlines (i.e. AA/BA/VS) and I think it would be a great shame to see them fail when you consider the above, especially as they are so close to securing capital from other resources, unlike other airlines that are continually focusing on reducing their own costs and hiking-up charges/fees in order to survive.

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By: Newforest - 23rd May 2008 at 21:01

Similar doom prophecy last January! Time will tell……

http://forum.keypublishing.co.uk/showthread.php?t=77642&highlight=SilverJet

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