March 25, 2008 at 5:42 pm
Hi,
For part of my uni work, I have to undertake a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for a chosen airline. I have chosen Eastern Airways. As one of their Opportunities I have said Fleet renewal / modernisation.
I know that they have increased their fleet of Saab 2000 aircraft to 6 models now, however what I want to know is, How can you tell an aircraft’s age?
When would be the right time to renew your fleet? Would it be when maintenance costs become too much, or if the reliability of an aircraft goes very poor.
As they operate the largest fleet of BAe 41 aircraft in the world, I thought these aircraft were quite old now.
Am I right in saying that aircraft age is measured in flight cycles i.e. a take-off and landing?
Many thanks for anyones help
Tom
By: Craigston_Tom - 26th March 2008 at 00:18
Thankyou both so much for your answers, this has helped me alot 🙂
Tenthije, I will could up with an answer for you as to why a “new fleet is a opportunity when it could just as well be reasoned as a threat.”
Thanks again
Tom
By: tenthije - 25th March 2008 at 22:24
Old planes:
advantages
disadvantages
new planes
advantages
disadvantages
I would also like you to explain why a new fleet is a opportunity when it could just as well be reasoned it is a threat. A new plane does not equal a bright future.
By: adamdowley - 25th March 2008 at 19:01
You can find out the actual age of the aircraft in the fleet using GINFO (i.e. year built, provided all the aircraft are UK registered) – http://www.caa.co.uk/application.aspx?catid=60&pagetype=65&appid=1
When would be the right time to renew your fleet? Would it be when maintenance costs become too much, or if the reliability of an aircraft goes very poor.
This depends primarily on the strategy that the airline has. There is no right or wrong strategy as such – having said that though, either an airline chooses a strategy that leads to maintained or increased success, or one that causes problems; whether or not the chosen strategy is the best one can moreorless only be determined using hindsight. There are lots and lots of different strategies that airlines can take for fleet renewal.
Anyhoo, the two possibilities that you give i.e. maintenance costs and reliability are both possible strategies, the latter perhaps being a more risky choice. Also bare in mind that every airline will measure these two factors differently.
An airline may choose a strategy that says aircraft will be sold within just a few years of purchasing them – this keeps the airline fleet ‘young’ and ‘modern’. It also ensures that the aircraft will not have lost so much of its value – making it easier to sell them on – newer aircraft are generally far easier to sell than old aircraft that are on their last legs.
This is a strategy adopted widely in the low cost sector; whilst not so widely in the ‘legacy’ sector, because they prefer to try get as much out of the aircraft as possible and don’t worry so much about selling the aircraft on.
Without wanting to give you too much help :diablo: , you are going to want to make sure you explain WHY the opportunity is an opportunity. Try not to be too generic as well, because you could easily take the same opportunity and apply it to every airline under the sun. The same applies for your S.W.T sections.