Asiana Airlines will become the first airline to showcase an airplane with the new Star Alliance promotional aircraft livery when the Korean carrier officially joins The Airline Network for Earth in March, 2003. With the Star Alliance name painted in bold letters across a white fuselage and the familiar alliance logo covering the full vertical stabilizer, the aircraft will serve as a flying billboard on Asiana’s extensive route network.
The new design was approved today at a meeting of the alliance’s Chief Executive Board in Rio de Janeiro and will be implemented by all member airlines. Each airline is going to paint at least one aircraft with the new livery. The operating carrier will be identified by its logo located on the forward part of the aircraft fuselage below the Star Alliance name.
“Member airlines promote the Star Alliance brand through a variety of channels, one of them being the aircraft exterior,” said Jaan Albrecht, Chief Executive Officer of Star Alliance. “Our promotional livery designs have been in circulation since the beginning of the alliance. The expansion of our extensive network with the joining of new members gave us a great opportunity to look at a new promotional livery. The design which has been endorsed by the Chief Executive Board is a cost efficient, simple solution which embraces the brand values and personality of the alliance.”
Star Alliance is the only airline alliance that consistently displays a promotional aircraft livery. The flying billboards, featuring Star Alliance’s unique symbol, are highly visible at airports and in the air, and serve to build Star Alliance awareness and stature around the world.
Starting in March, the Star Alliance member airlines will implement the new design in a phased approach timed with scheduled maintenance or repair, or delivery of new aircraft.
Star Alliance was established in May, 1997 as the first truly global airline alliance to provide customers the benefits of global reach and a smooth travel experience. The member airlines are Air Canada, Air New Zealand, ANA All Nippon Airways, Austrian Airlines, bmi, Lauda Air, Lufthansa German Airlines, Mexicana Airlines, SAS Scandinavian Airlines, Singapore Airlines, Thai Airways International, Tyrolean Airways, United Airlines and VARIG Brazilian Airlines.
Asiana Airlines of South Korea, LOT Polish Airlines and Spanair of Spain will join Star Alliance during the first half of 2003. The future member carriers will further strengthen the Star Alliance network which currently serves 729 airports in 124 countries with almost 11,000 daily flights.
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By: mongu - 30th January 2003 at 22:43
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Do I see a Star vs. Oneworld debate brewing??
I vote oneworld. Any alliance that counts the same member 3 times (Austrian, Tyrolean, Lauda) loses by default! At least until BA CitiExpress or American Eagle join!!
By: Saab 2000 - 30th January 2003 at 17:24
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Mongu, oneworld is far too sophisticated to need any sort of prominent alliance promotion :7
By: mongu - 29th January 2003 at 23:59
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
What we need now is a oneworld aircraft!
By: T5 - 29th January 2003 at 21:27
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Perhaps it just hasn’t occurred to the people at Star Alliance that to shrink the logos already on the aircraft could have been easier. Alternatively, if there’s no room on the aircraft, there’s no room in the Alliance! Hee Hee! 😛
By: A330Crazy - 29th January 2003 at 21:19
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
[updated:LAST EDITED ON 29-01-03 AT 09:20 PM (GMT)]Looking at your picture T5 and referring back to what Bhoy said earlier, about only being able to fit so much on the fuselage, I noticed on the picture that on the cabin door, just in front on the engine, there isn’t a logo there, Asiana’s one could go there perhaps? 😛
By: T5 - 29th January 2003 at 21:17
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
It’s not a patch on the colour scheme shown below nor on the scheme where they actually had a section of the fuselage completely in an airline’s colour scheme. Looked odd, but plenty of character!
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By: A330Crazy - 29th January 2003 at 21:06
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
I dont like this S/A c/s at all. Its too plain. It looks like a massive billboard with wings. The old was a much better design, and it showed you the members of the alliance. I can’t see the point of having to change?
By: Saab 2000 - 29th January 2003 at 18:12
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Too simple and I think too ordinary to actually promote the alliance like their current livery, which it is prominent.
The Star Alliance titles are in such a thin font that the windows interfere with the letters, plus the logo is in a strange position. Perhaps a little more enthusiasm could have been exercised?
By: KabirT - 29th January 2003 at 15:32
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Yes its too blunt….being such a huge alliance a more lively c/s was expected….and i cant see why they took so long in selecting it….and then finalised this!
By: T5 - 29th January 2003 at 13:35
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
Very similar to the old Star Alliance colour scheme but not an improvement in my opinion.
I don’t think it tells us who makes us the Alliance like the previous one had. However cluttered the old one looked, it was better. It told us more about the company and it’s partners.
This looks a little cheap ‘n’ nasty to me. Big, bold text stretched across the side of the aircraft… Surely, they can do better than that?
I must admit, I like the aircraft it has modelled on. I’m a big fan of the 767-300!
By: Bhoy - 29th January 2003 at 12:21
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
yeah, I saw the Asiana pic on a.net…
I’m not so keen on it… it’s not as bold as the previous Star liveries… but then, I suppose, there’s only so many logos/liveries you can fit on a fuselage…
And there’s no longer an indication externally of who else is in Star.
By: KabirT - 29th January 2003 at 07:09
RE: Star Alliance launches new aircraft livery, Asiana Airlines to premiere bold design
new one from a.net….
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January 29, 2003 at 6:59 am