BD to charge for drinks/snacks in Y longhaul

http://www.flybmi.com/trade/en-gb/sectionhome.aspx?p=1904&rid=774

Interesting quote: This move brings us in line with other carriers such as United who currently charge for alcoholic drinks

Maybe, but it totally differentiates them from British Airways and Virgin who do not charge on trans-Atlantic, nor does it bring them into line with ANY carriers on LHR-BOM.

The management at bmi are totally nucking futs. Leaving aside the behavioral dis-merits of the availability of [free] alcohol for a moment, how they hell do they think that they’ll attract punters on MAN-ORD, MAN-LAS and MAN-BOM when their service is becoming totally inferior to BA, VS, AI or 9W?

Hey, don’t anyone tell BD management that airlines used to charge for headsets!

A