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British Midland

Hi all,

I keep hearing stories of British Midland changing their name and corporate image to reflect their new long haul services in the pipeline. Will this image be shown when their first A330 is rolled out? I’d love to see what they’ll call themselves. British Atlantic perhaps? If anyone knows something concrete, please let me know.

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By: Arabella-Cox - 19th January 2001 at 11:40

RE: british midland

yeh but lufthansa who own 20% of BD said they wanted to keep the British Midland

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By: V1 - 17th January 2001 at 19:29

RE: british midland

BMI??? I thought they wanted to drop the word ‘Midland’ from the title because it sounded ‘too regional.’

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By: Bhoy - 14th January 2001 at 23:28

RE: british midland

British Midland International? as opposed to British Midland Airways? Sorry, I’m sceptical… if they’re going to change the name for the US market, they’re not just going to change the word that’s not on the planes… the idea was to not sound so regional.
If they do change it to BMI, I reckon that’s as much of a waste of money as the post office changing it’s name to consignia.

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By: Arabella-Cox - 14th January 2001 at 21:39

RE: british midland

East Midlands Airport is easier to get to than MAN from scotland as they come straight down the A1 on to the M1 to junction 23 and your there. by the way news just in. British Midlands New name could be British Midland International.confirmation at a press conference on the 1st Feb
Stu

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By: aliairbus - 8th December 2000 at 11:40

RE: british midland

I think that BD will ready and able to make this break into the american market but I do feel that more of their flights maybe more on the charter side, but this I hope this work for them best of luck BD

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By: aliairbus - 8th December 2000 at 11:39

RE: british midland

I think that BD will ready and able to make this break into the american market but I do feel that more of their flights maybe more on the charter side, but this I hope this work for them best of luck BD

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By: V1 - 6th December 2000 at 21:56

RE: british midland

Nobody really knows what their new name will be, but I have been told that it will be unveiled when they take delivery of their first A330. I think a 2001 delivery is scheduled, is it not?

Regards,
V1

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By: keltic - 6th December 2000 at 19:05

RE: british midland

They are working on that direction but I assume it´s too soon to anounce the name. I suppose they will unveil it as soon as the flights are launched. I have heard something like: British Altantic Airways. It sounds a bit perverse since it has the name of both of its competitors. But these are simply rumours.

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By: Arabella-Cox - 1st December 2000 at 12:36

RE: british midland

Im sure that BD are thinking about the people from Scotland who will probably use this flight. Its much easier to get to MAN than EMA. I do understand why you would prefer it to be from EMA , however MAN is more convenient for everyone.
GKirk

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By: keltic - 8th November 2000 at 21:10

RE: british midland

…continuation

were Spanish they should take into consideration what we espect.
In a highly competitive route as MAD-LHR in which all airlines are safe, cheap and effective, passangers go to the one with a best inflight service. Here BD is really unknown and this is not the way to consilidate markets, serving food like a charter airline.

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By: keltic - 8th November 2000 at 21:01

RE: british midland

I had flown BD before but long ago and I was quite surprised about their service. I have just returned from London to MAD and I was umpleasantly surprised about how the service deteriorated.
Only a single salad for a two hours international flight. In the UK lunchs tend to be light (a couple of sadwitches and so on) but taking into account that they just got into the Spanish market and that most of the passangers were S

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By: Arabella-Cox - 4th November 2000 at 18:40

RE: british midland

It makes no difference where in the UK British Midland fly from, their service is unbearable. They should stick to UK domestics if you ask me, and be let nowhere near Europe, or the US for that matter.

I pity any loyal Star Alliance passenger who is unknowingly booked on any of their services, unaware of the nightmare they are about to face when boarding. All my views are based on personal experiences.

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By: V1 - 4th November 2000 at 15:39

RE: british midland

Looking at the replies to this post, several of you think EMA will make a better alternative for long haul services than say LHR or MAN. This is true, but I truly believe that if BM or any other airline introduce a transatlantic route, it would cease after 12 months. I just can’t see load factors being satisfactory.

Not only this, but Birmingam International is now the designated Midlands gateway and it already has several long haul routes which have excellent load factors, eg, Chicago, Newark, Ashkabad and Karachi. BHX lies just under fifty miles from EMA. The latter airport does not handle enough passengers to warrant services of this nature. But, with air travel proving more popular as each year goes by, EMA could well have a daily transatlantic service just a few years from now.

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By: JET2001 - 2nd November 2000 at 18:39

RE: british midland

YES I DO

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By: Arabella-Cox - 1st November 2000 at 19:49

RE: british midland

thanks for thinking like that. it makes me feel like i have said something usefull for once. and i hope people will begin to realise that the need for long haul routes from the likes of EMA are needed for survival in the future

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By: Arabella-Cox - 31st October 2000 at 20:38

RE: british midland

i agree with alairbus, and it would be better if they went from EMA istead of Manchester and that it isn’t fair if you don’t live near to Gat or Man.
Regards

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By: keltic - 31st October 2000 at 19:16

RE: british midland

well, I don´t want to say that the flights from East Midlands wouldn´t be profitable. But first they have to consolidate the flights from their two major hubs and them probably shifting to other regional markets. Airlines nowadays want to be global and essencially via HUBs to optimize resourses, concentrate planes an crews and eliminate duplicities. Its a terrible thing for regional airports but a great way to get a lot of money for ailines which have a good access to main hubs as Heathrow. It happens the same here in Spain. Iberia knows that there are lots of airports which could be profitable but imagine seven flights to Buenos Aires with a 60% ocupancy, profiable yes….but seven planes, seven crews, seven operating costs, and concentrating all pax in MAD in two planes…will mean lower costs and fully loaded planes. This could be applied to the UK when most airlines have cut most of the regional services. Good for customers NO but good for the airlines. Airlines get to regional markets when they can´t get to the big hubs. BD is getting global…

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By: Arabella-Cox - 26th October 2000 at 15:01

RE: british midland

i agree with everything that you all have said but Air 2000 have been running a EMA to Orlando-Sanford and it has been a great success and are running it again next summer and for 1 i think there would be great potential for a route that is run by BD from EMA because EMA is actually the home of British Midland because if you look at their history you will see that its former name used to be Derby Aviation.
On to whats on offer in the East Midlands, well there is the Peak District, Nottingham, Derby, Many famous landmarks and i think many Americans would want to visit the area.
And 1 last point at the likes of LHR and MAN you get kicked off the plane hardly greeted ever while at EMA you get warm friendly faces and top quality facilities provided.

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By: Arabella-Cox - 25th October 2000 at 17:44

RE: british midland

Heathrow is where money is and this means that offer much more potencialities. Besides it´s a BD hub with as much infraestructure as in East Midlands. On the other way, provides domestic conections for this transatlantic flights and is a good point to get pax from other Star Aliances member. I don´t know of they could start at the end. There are shadows…
no agreement between USA-UK in terms of open skies and the veto
of their promotional fares.

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By: Bhoy - 22nd October 2000 at 21:32

RE: british midland

An Interesting Idea. However, I don’t think the market around East Midlands is big enough. Can you imagine trying to sell that to an American. In fact, I’ve only got a scant idea of where it is myself. Manchester at least everyone has heard of, and should tie in better with BD/LH connection flights.
Incidentally, Continental have applied to start flying from Mewark to Stansted, as of march and the new timetable. That’s a better proposition for travellers to London than either Heathrow or Gatwick, surely?

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