I recently bought a Playboy, I hadn’t even looked at one for years and was shocked by how thin it had become.
(I really did buy it for an article, an excerpt from a new book about the Ford-Ferrari wars at Le Mans in the 60s..it looks like the book might be worth my time).

They used to be very hefty with ads (about the size of today’s Classic and Sports Car)…now, it’s not much thicker than FlyPast (and not any more exciting 🙂 ), and considerably lighter on ads than most of my car magazines.

They must be hurting from the loss of ad revenue.