RE: EUR beats USD

In recent years, research has indicated that export success isn’t entirely dependent on the strength of the currency.

In Britain, the Pound has been extrememly strong against the Euro and Dollar for years, but our exports haven’t suffered as much as you would expect.

What happened with the world’s two big currencies reaching parity had a little to do with political will and a lot to do with the over valued Dollar and comparatively under valued Euro. It’s been on the horizon for a while.