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TED begins operations at ORD

CHICAGO, May 24, 2004 – Ted, United’s new low-fare service, today celebrated its inaugural flight out of Chicago’s O’Hare International Airport, United’s home market and largest hub. Tampa is Ted’s first destination from Chicago. By late summer, Ted will offer Chicago-area travelers a robust schedule with five daily roundtrips to Tampa, eight daily roundtrips to Las Vegas, seven daily roundtrips to Orlando, six daily roundtrips to Phoenix and four daily roundtrips to Ft. Lauderdale.

In honor of the first flight, Ted treated Chicagoans to a special celebration in downtown Chicago’s Pioneer Court. The celebration included a giant replica of the distinctive Ted aircraft and a live performance by homegrown Chicago band Poi Dog Pondering.

“We are thrilled to have begun our Ted service out of Chicago,” said Sean Donohue, vice president, Ted. “Ted has been well-received in Denver and Washington, D.C., and we know that our Chicago customers will respond with the same enthusiasm.” In particular, Donohue said that

Chicago-area customers will benefit from the fact that Ted flies out of O’Hare Airport, a much more convenient option than Midway for residents on the north side of the city, and in northern and northwestern Chicago suburbs.

Ted has seen success in its first three months of flying, filling 86 percent of seats in the first 90 days of operations, exceeding initial forecasts. On-time arrivals for April were also a very strong 83 percent. And, Ted customers have rated the Ted experience very highly in consumer surveys, saying that they appreciate the accommodating and thoughtful employees” and enjoy Ted’s “pleasant n-flight experience and casual atmosphere.”

In addition to the routes served out of Chicago, Ted offers service from Denver to Orlando, Tampa, Las Vegas, Phoenix, Reno, New Orleans, Ft. Lauderdale and Ontario, Calif.; between San Francisco and Las Vegas; between Los Angeles (LAX) and Las Vegas; and between San Francisco and Phoenix. In April, Ted began service from Washington Dulles to Orlando, Tampa, Las Vegas and Ft. Lauderdale, a new route that had not previously been served by United.

The relaxed and friendly Ted experience combines low fares with outstanding service. In addition to more simplified, low fares, Ted offers pre-assigned seats and exclusive onboard entertainment, dubbed “Tedevision” and “Tedtunes.” Tedevision features a variety of programming in keeping with Ted’s relaxed personality, including hit television shows such as Friends and My Wife and Kids; music videos from chart toppers and segments from Jay Leno, Conan O’Brien and the Carson Daly show. Tedtunes features 12 channels of music ranging from Latin, dance, club and easy listening to kids’ tunes. Offering something for everyone, featured artists include Beyonce, Maroon 5, Shania Twain and Outkast.

In addition to complimentary beverage service, Ted’s favorite premium beverages — Foster’s Lager and margaritas — and food items are available for purchase on board. Ted customers on flights over two-and-a-half hours can enjoy food a-la-carte style from Au Bon Pain, offering a range of items including a mozzarella and tomato baguette, a Mediterranean Chicken Salad and Atkins Advantage bars for the carb conscious.

The Ted fleet features the popular Airbus A320, each with 156 seats, featuring a 66-seat Economy Plus section with four extra inches of legroom. All Ted passengers can earn Mileage Plus miles for their Ted flights and will have access to United’s suite of Easy products including EasyCheck-In and EasyUpdate.

Ted offers customers a simple and affordable pricing structure with just six everyday fares. In addition, Ted offers promotional fares on selected routes. Specific fare information for Chicago routes can be found on http://www.flyted.com.

86% load factors? Wow! I flew on 2 TED flights this weekend (SFO-LAS, LAS-SFO) and both were oversold. Later flights of the same routing on both days were also oversold, as were the LAS-LAX segments. By the end of the year, all UA’s LAS flights will be TED operated. Looks like this TED gimmick wasn’t too bad an idea after all. 😀

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By: bmi-star - 26th May 2004 at 09:30

ooo i flew UAL last year when i went to the US with bmi. I flew down to Orlando with UAL in a 733. Very Good Srevice. Was very ill after we got to our villa, cos the lovely stewardess kept giving me cans of Pepsi, i think i had 6 in all:D

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By: Jeanske_SN - 25th May 2004 at 21:45

Virgin Express recently added 4 euros per one way to compensate high fuel prices. But, when Saoudi Arabia increases production+ all other OPEC countries, fuel prices will descent again. Usually normal petrol (not Diesel) costs around €1 here. Now it costs €1.17!

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By: Whiskey Delta - 25th May 2004 at 05:37

I’ve just seen an article that says UAL is prevented by law from hedging fuel because they filed for bankruptcy protection.

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By: Whiskey Delta - 25th May 2004 at 05:33

Some airlines have a significant fuel hedging program that buffers them from the ups and downs of the oil market. Southwest has fuel hedged through the summer I think which is incredibly smart. It’s a gamble that has paid off for them. Other airlines haven’t hedged nearly that much.

The size of UAL means that they’ll have a significantly larger bill for fuel than smaller carriers. Usually the economics of scale will account for that with normal operations but when you’re trying to leave bankruptcy or get another financial bailout it becomes more of a factor. They’re attempting to secure a $1.6 billion loan of which there would be $750 million less due to the increase in fuel cost. That leaves them with only $850 million to float the company and exit bankruptcy which isn’t nearly what they planned on having available when they made preperations at the end of last year.

The one way to adjust for that change would be to liquidate assets. Less planes, hubs or routes would allow any bailout $$ to carry further in saving the remaining company. Up to this point UAL hasn’t sold off anything. They’ve furloughed employees and parked some aircraft but that doesn’t necessarily save money. There seems to be some talk of UAL selling off Pacific routes which would explain why Northwest Airlines isn’t allowing any industry fare increase. They want to put pressure on UAL and see those Pacific routes become available to strengthen the NWA presence. NWA would rather burn a few million by keeping ticket prices down and force the already bleeding UAL to sell off assets.

If UAL can hold out longer than USAirways they might have a chance. The collapse of USAirways solve the excess industry capacity which would boost returns for the rest of the airlines. That in turn would ease the pressure on UAL. It’s a race to the bottom for UAL and USAirways.

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By: greekdude1 - 25th May 2004 at 05:03

The fuel prices should be killing everyone, though, not just United. There really is no end in sight for the fuel crisis.

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By: Whiskey Delta - 25th May 2004 at 04:51

It’s not all roses for UAL, full seats don’t equal revenue. All the airlines are showing loads equal to or greater than Pre-9/11 but that’s not equalling success. Fuel is way up and ticket prices are still way down. UAL is looking for a miracle.

By Caroline Daniel in Chicago
Published: May 23 2004 17:34 | Last Updated: May 23 2004 17:34

United Airlines has warned that its fuel costs this year will be $750m higher than it had first estimated and has downgraded an earnings forecast made only five months ago, casting doubt on the airline’s chances of securing a critical US government loan guarantee.

The deteriorating financial situation, which includes reducing its operating earnings for 2004 by $776m, was disclosed in a filing with the bankruptcy court late on Friday. The revisions contrast with the upbeat impression executives at the world’s second-largest airline have sought to convey in recent weeks of steady restructuring progress.

The filing instead suggests that higher fuel prices have eroded the limited financial cushions United had built into its plan, and that it is failing critical coverage ratio tests that providers of exit financing usually demand as a condition of providing funds.

The fuel crisis comes as the Air Transportation Stabilisation Board, the federal body set up after September 11 to aid the airline industry, is preparing to decide on whether to grant United a $1.6bn loan guarantee.

If the ATSB says no, United faces an uncertain future as it has few other sources of financing available to help it come out of bankruptcy.

The ATSB is expected to make a decision by the end of June.

According to the filing, United updated its business plan at the end of April to include higher fuel costs and pension relief.

Although the airline has hit revenue forecasts, the new plan, dubbed Gershwin 4.1, forecasts United will generate $606m less in net cashflow and $776m less in operating earnings in 2004 than it had forecast in December.

United also said it was failing to meet important coverage ratios – the ratio of its free cashflow divided by fixed cash obligations, mainly pension funding and servicing debt.

It said lenders typically want a ratio of 1.3 before they provide financing. “Skyrocketing fuel costs have reduced United’s projected coverage ratio in 2004 from 1.29 to just 0.68. United now satisfies the 1.3 coverage ratio requirement in 2005, 2006 and 2007 by only the thinnest of margins,” the filing said.

Moreover, it added that a 1.3 ratio is usually acceptable to lenders only at the start of a loan.

“The steadily increasing coverage ratio that lenders expect to see, as was the case in Gershwin 4.0 (albeit minimally), does not surface in Gershwin 4.1 at all until 2008.”

United said its financial situation underlined the need for cuts to its retiree welfare benefits, which remain the highest in the airline industry.

It asked the court to agree to impose retiree cuts to help it save $57m of cash a year.

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