A Clear Vision

Continuous product development is the name of the game for ATR as it seeks to maintain its market-leading position. Zuzana Hrnkova, ATR’s vice president of marketing explains its current product improvement work to Airliner World. ALL PHOTOS ATR UNLESS STATED Life as a market leader can be as much a challenge as reaching the top position in the first place. Although everyone works to guard against it, complacency can creep in. At ATR, however, no such issue looks likely, as