What Now for WOW?

With the demise of yet another transatlantic operator, Airliner World’s Gordon Smith reflects on how it all went wrong for the plucky Icelandic carrier and asks what’s next for this corner of the market. WOW air’s brightly coloured aircraft guaranteed instant brand recognition. AIRTEAMIMAGES.COM/ PHILIPPE NORET I’m not usually a fan of commentary that kicks off with an extract from the dictionary, so consider this a rare exception. “Wow: to express astonishment or admiration, first recorded in Scots in the