My prediction is that one of the first destinations in the USA will be a Florida point. Not one of the well known airports, but perhaps Melbourne, FL, which is about an hour in a bus north of Orlando. Ryan Atlantic can fly direct from UK airports like Prestwick, Stansted, NEMA – no need to worry about connecting flights.
12 pounds will be the lead in price – you will have to be quick to get the cheapest fares.
Ryan Atlantic will be totally different on long haul, just as BA has different service and seat pitch on long haul and short haul flights.
It will be easy to pre purchase meals and entertainment at the time of booking. By the time Ryan Atlantic is in the air IFE will be better than it is now – live internet connections will be standard at every seat.
The best thing is that Ryan Atlantic should be uncomplicated.