Shuttleworth's New Logo

I like the new logo which was unveiled on hangar 2 back in time for the air race airshow

I was at the air race show but never noticed it, which just shows how observant I am.

Actually you’re right, it does. And although I’m sure you were joking, that’s the best possible explanation so far.

Nope the plan has been to change the logo for a while, so no august’s events were not the cause for the change as far as I know. As I said earlier it is to tie the two attractions together as shuttleworth isn’t just an aircraft/vehicle museum and I really hope more people come to visit both sites.

Steve

I believe they changed the logo because the old one looks too much like a Sopwith Triplane hitting a fence.

Actually you’re right, it does. And although I’m sure you were joking, that’s the best possible explanation so far.

Harsh

I believe they changed the logo because the old one looks too much like a Sopwith Triplane hitting a fence.

I like the new logo which was unveiled on hangar 2 back in time for the air race airshow, the metal is partially burnished and so doesn’t look shiny and new and most importantly it can be viewed as a rotary engine with wings or a flower between two slopes tying in both attractions on site. Both of these views have been stated to me by visitors and yes men normally see the engine, women the flower but not everytime. The Bird of Prey centre has been gone for nearly two years but insist on still trading on their “near Biggleswade” location and for some reason the brown signs still haven’t been updated by the local council. I believe a change may be happening with the website soon and the new logo will then be carried across all the formats.

This thread set me thinking. I am ashamed to say I haven’t been to Old Warden for over 40 years. An item to note for next summer. Interestingly, that means that many of the aircraft are now twice as old as when I was last there.
I prefer the new logo. Fashions change and the new logo has a less focussed nature more in keeping with the times.

Do they have any Merlins?

Moggy

Not closed, but moved elsewhere, off-site.

The new logo would work for the ‘birds of prey centre’ too…..but I think that has closed permanently?

Good point. Often called ‘speed lines’ Errol. 3 vertical lines is another one.

Just a clarification, when I first saw the new Shuttleworth logo, I didn’t think of the MOTAT one, until this thread popped up, when, for no evident reason, I remembered it.

So had someone asked me was it ‘unique enough’, I’d have said ‘yes’ at first. Coincidence and memory are funny things.

Regards,

I liked the old logo. (So far so normal) didn’t know it was yours though Darren.

The new one reminds me of something…

The general scheme of 3/4 horizontal lines with a contrasting element in the middle feels quite familiar to me, I think I’ve seen it on Art Deco houses around the area? As well as MOTAT, obviously (given I’m a Member).

The new one to me means nothing without the word Shuttleworth under it,the words “The Collection” could mean a clothes shop.

So you are saying the same agency produced both?

I didn’t know that.

Moggy

Erm… This has what to do with #12? You’ve lost me.

Moggy

Or designed by the same people ?

Almost certainly not. Professional pride and basic ethics wouldn’t allow them to produce something so imitative of another client’s property.

Moggy

I just hope it works for them. That place deserves to be more popular.

As Moggy says, the new logo is “inoffensive and unlikely to do any great harm.”

I did wonder whether I’d wandered into a garden centre by mistake when I first saw it emblazoned on the side of the visitor centre, though. 🙂

Or designed by the same people ?

Not paranormal.

Two possible explanations

1) Designers are always aware of design and see stuff that they like. It sinks into their subconscious, and emerges again when a brief arrives that it meets. They genuinely don’t remember they have seen it before, and reproduce it thinking it is their own subconscious ‘design brain’ that has created it, not memory.

2) Then again, it could just be plagiarism

Moggy