Generally if TAP were to lean towards an Alliance it would obviously be Oneworld. Code-share agreements with American and Iberia would almost suggest the start of a “marriage” if you will.

However, my feeling is if TAP want to become an attractive partner then just flying to a few points in Brazil is not enough. I think that TAP could offer nothing new to the Oneworld alliance that is not covered by Iberia. Therefore, in my opinion TAP’s best option would be to develop strategic alliances with individual airlines by which they could connect to more cities in Europe and the Americas.

Expanding on my earlier statement about its profitability, I think one of its major reasons is down to the airlines strategy- It is only flying to its niche market on a major basis (Brazil, Angola, Cape Verde islands, Sao Tome etc). As a relatively small airline I think it has made the best decision to fly to areas where it knows it can make a profit unlike many other European Majors.