RE: Ryanair? No chance!
Back to my comment about transfer passengers, though.
These “out of the way” airports need to stop thinking so much about point to point traffic and consider the transfer angle. That’s how the big airports developed. Liverpool still has poor connections to mainstream destinations – eg LHR or CDG and until these are beefed up the low cost carriers are artificially limiting the size of their market.
Also – what on earth is the logic of unassigned seating???
It cannot surely cost very much to assign pax to seats rather than have a free seating arrangement. It can be a disincentive to groups of people travelling (eg. young families, couples).