RE: boeing or airbus
The aircraft produced by both are fairly comparable and their lines are designed to follow each other in general. When airlines are making a decision as to which is better for them then often their decision isn’t actually based on the aircraft, but the financial packages they receive and what they currently have in their fleet.
As for all Boeing cockpits looking like the 777’s..that is quite inaccurate. Boeing has offered 777 style flightdecks on newer build aircraft, but taking the 767 for example, the 200s and 300s are available with EITHER new 767-400 style flightdecks (similar to the 777) or with older style flight decks for commonality. When these aircraft were first produced some airlines actually took them as 3 person cockpits and included a flight engineers position.
Richard