RE: British Airways Question (???)

I saw the first Interim livery at LGW (I think or it may of been Lhr)
and that was Spring/Summer 97. The full new livery was introduced June/July 97. there was alot of um’s and ahh’s at my work then (BA staff travel) but every one thought it was a waste of money and should of just kept a similar livery, but BA’s board know’s best and they wanted to be more multi cultured and show that there thanks to foreign travellers as BA carries more oversea’s passengers than British passengers. I wonder why?