Businesses loveeeeeeeeeeeeee Direct Deposit because they rely on people’s innate inability to keep track of things long term.

Which means that, yes, you’ll keep paying for it until you notice you don’t want it anymore. Which can be years. That’s also why businesses loveeeeeeeeeeeeee autorenewal. They can sponge off you for months or years because the money gets sucked out of your bank account automatically, no human hand involved.