The flagship carrier has released its new safety video featuring a raft of famous Britons.
British Airways has premiered its new safety video, which will be rolled out on the carrier’s long-haul fleet from May 1 2023.
The video plays on some classic British tropes, including discussing the weather and enjoying some fish and chips.
It centres itself around some of the airline’s staff from around the departments, including cabin crew and engineering, as well as members of the public.
One of the stars of the video, British Airways engineer Carl Carpenter, said: “My day-to-day role involves making sure our aircraft are safe for our customers, so to feature in the safety video itself is quite surreal. We had so much fun filming the video and I can’t wait to finally see it on board when I next go on holiday.”
Calum Laming, British Airways' Chief Customer Officer, added: “We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other.

“We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people - from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage”
The five-minute long film also features a number of instantly-recognisable famous Britons, including tennis star Emma Raducanu, journalist Robert Peston, and new Doctor Who Ncuti Gatwa.
British Airways said a second version of the video will be released later in the year featuring the airline’s colleagues in new uniforms.
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