That’s an easy question to answer. It’s called “hype”. It’s the standard codswallop that is published just prior to a film’s release to make you want to go and see it. It’s very effctive. I bet I won’t be the only one going to see it.
……..and like most such prattle totally unoriginal in concept. Thinking of the long-winged bomber at a certain U.K. Museum which was looking for a bit of publicity some years ago….