Then there’s always the advertisers. They are vital and it’s the business jet chaps that spend in this department so they expect coverage as well as a representative readership profile. I liked all the flying magazines and still do although I never read Loop. I read F1 magazine, not because I’m a formula one fan but because the magazine is fun and really interesting to read. Our flying mags are good but they are not that imaginative with their articles. I buy US Flying magazine on the strength of their columnists, specially Peter Garrison, Martha Lunken and Les Abend. Their photography is also improving.