Fair? Perhaps. Wise? Not really. Would I want to do it? Yes. Would I? Definitely Not.
I dare say this comes down to personal opinion ofc, but it’s a bit like civil disobedience – you just can’t do it. Legally it’s all over the place, and I’m sure repercussions will follow for VS in the long run… PR gimmick? VS stands up to the establishment yet again? Over the years it’s image has been built on this…
It’s a breach of a legal contract with BAA which BAA has itself broken in spirit but not technically speaking I dare say so it’s not the wisest course of action anybody has taken.
Hopefully the fruits of the sale of Gatwick will bear fruit over the coming years and Heathrow will have no choice but to up it’s game…