But the fact still is that if 9W wants to market itself succesfully and also make some money it has to have high load factors up front . In a struggling buisness , with fuel prices so high only those airlines will make money internationally that will have high loads in buisness or first class and those that can see buisness class pax switching to economy (Buisnesses are also feeling the heat) and can provide them with an ECO+ category so that they still charge a preimium and not loose buisness PAX to the cheapest economy class service provider.