Actually the ACL-LON route is quite a profitable with most business men having Villas out on the costa del sol aswell as the people in there retirment. The people in the retirment like to go Business becuase leg room extra treatment etc and this is where the money for BA will likley becoming from. Look at GB when they did this route alongside the ACL-LGW route. It was a profitable route with i think it was a thrice daily flight.

ALiCante is in the Costa Blanca :p