I just thought that i would mention that ryanair never said that they were going to reduce fares by 2.50 they said that they will reduce fares by 9% which for a .99 ticket will equal about .09 drop not 2.50.
I live in the US and if there were fares like that here i would be flying all the time. the cheapest fare in the country i doubt goes below 30 dollars. so what ever works in my opinion.