What about skiers who bring a bag, skis and ski boots!!!! They will simply pick other carriers where available. To be honest Im in disbelief at these charges BA are expensive enough but then to add this charge on is farcial.

Passengers will be able to carry one piece of sporting equipment free of charge in addition to their baggage allowance.

From http://news.bbc.co.uk/1/hi/business/6349193.stm