The thing is that it ddn’t really work for me. The first time it was on, I didn’t pay attention as my Brain just said “Oh, BA have dug out an old ad”. The next time I saw it, I did a doubletake when I saw the name Silverjet but still somehow I thought that it was BA messing about. If I still think “BA” every time I see it then surely BA are getting some free advertising off the back of the upstart ?