but then again even factoring into that..would u my friend sekant have sunk in 13 billion dollars over the a380 given the chance now? ? ?

Considering that Airbus seems to be losing the edge it had gained over Boeing, the short term answer is probably no. But I would not be too harsh on Airbus management for several reasons (at least at this stage):
a) Boeing was bound to rebound (sounds weird), and at last make one right move (i.e. start making new planes again, rather than simply trying to make money as they seem to have done in the 1990s). No one ever doubted that Boeing is a great company and that they would be back!
b) It would have been fairly difficult for Airbus to launch the A350 instead of the A380. This would have meant to willingly undermine the A330.
c) As mentionned above, to level the playing field, Airbus had to have a product to challenge the 747. This may cost them in the short term but if they remain as innovative in the future as they have been in past 30 years, they should still be doing ok.