Both approach and tower call it ‘east midlands’, as does practically every aircraft flying to/from the airport

That’s because the commercial/marketing name of any airport is different to the operational name published in the UK CAA AIP. The AIP maintained the callsign “East Midlands” with a specific note saying not to call “Nottingham…” due to potential confusion with Tollerton where the official callsign is “Nottingham”

they should never changed it in the first place, idiots!

The idiots are the ones who’ve changed the name back to “East Midlands…” How to move from recognisable location to anonymity again in one quick step – and I’m not talking about anonymity as far as locals are concerned, but for people from afar who won’t have a clue where the airport is, even in some cases what country its in. Still I’d expect idiocy from an organisation run by someone who used to work for Asda – “pile ’em high, sell ’em cheap” is about the only thing that seems to matter to NEMA these days.

Andy