Cheers for that.

Yes i did think about doing Zoom but its my airline is UK based so i thought i would keep it with in the UK.

Well I think times have moved on a bit since Laker, and in truth the use of regional airports and liberalisation of certain markets makes your business model a bit different, and more like Zoom, or Flyglobespan. If you want to justify using a non-UK model then just highlight that most of the world’s successful Low Cost Carriers are based upon Southwest of America, including EZY and RYR originally.