Looking at the website, it all looks very professional and very encouraging. The airlines aim seems extremely clear and its strategy on price structure based around zones is very interesting and will encourage people to fly with them.
How long the price structure will last though is anyone’s guess, look at GO for example. However, I think it is promising and definitely taking low-cost carriers into the ‘second generation’ as mentioned on the website.
Destinations seem above board-I get a sense that they are appealing to the business traveller more than the leisure traveller.
Launching from LTN is my only concern though…Easyland!
I hope it is a success and not just a paper type airline, but the site and their announcement all seem genuine so I hope to see them soon!

Has anybody seen their promises at the bottom of the home page? If they can keep to that then they are bound to be a success :p