Don’t be so silly! Cancelling the flight would damage their image much more than the loss made by operating the flight!
You think Swiss could damage their reputation any more than they already have? :confused:
I know people who’ve had bookings for lunchtime flights with Swiss this month, that have temporarily been suspended for the ‘low season’ (the flights from Basel-Vienna/Amsterdam/Brussels etc), who’ve been rebooked onto either the morning or evening flights, and then only told about the change when they turned upto check-in. Kind of takes away the point of passengers having meetings planned, really, dosen’t it?