Flybe. have tried new routes from Exeter before yet they never seemed to of done well, it will hopefully be a wake up for people in the region to use Exeter airport as attempts in the past have not bought in sufficient numbers to make services viable. To be honest I think the market is too small with the potential market going to Bristol and Bournemouth etc.
The Med. destinations are always good but have you seen the frequency of the UK destinations? Late in the day and only of once daily frequency, they brag on about local businesses but they are hardly convinient. People would have to continue using Bristol.