That beer barrel story picture has been used many times..as a fan of beer from barrels I find it hard to swallow. Would the consumers really have the patience to wait a few days while the beer settled after transport? methinks it was aclever pR stunt by the brewery..and it worked!

No need to wait for it to settle if you rack the beer off bright (either out of the secondary fermentation tank or out of a cask) before flying it. It would arrive ready for the tooth 🙂