RE: Merge or face ruin?

Well it doesn´t have to mean a centralized hub with a centralized identity. Whats about different national airlines operating their natural niches?. I am talking about common management not fusion of symbols. As far as I am concerned, the image is not so important. In any case I understand who cares about it. I am aware how import is for some countries the national flags and colours. But one things, guys, if many european airlines don´t merge, they will dissapeared. That´s a sad fact. I feel that it´s necessary a bit of commercial pragmatism about merging national airlines. My only concern is competition. In any case, sometimes new operators come to market and this doesn´t mean lower fares. In Spain, the three regular airlines have agreed in secret the prices. I don´t know.