dark light

Air NZ staff bare all for safety

Thousands of Air New Zealand passengers will from this week get their flight safety instructions from staff wearing nothing but body paint.

The airline has decided to expand its use of body painted staff from advertisements to the in-flight safety video used on 737 domestic flights.

It hopes to catch the attention of travellers… particularly those who often ignore the safety video despite being told they need to watch it even if they are frequent customers.

http://www.youtube.com/watch?v=7-Mq9HAE62Y

Bloopers
http://www.youtube.com/watch?v=YsLy9Y7KsVI

Behind the scenes
http://www.youtube.com/watch?v=GnhVcD74i14&feature=response_watch

Member for:

19 years 1 month

Posts:

1,114

Send private message

By: symon - 13th July 2009 at 09:01

There has been big praise for the clever chap who came up with this!

Member for:

19 years 1 month

Posts:

14,422

Send private message

By: steve rowell - 13th July 2009 at 07:28

I saw the funny side of the videos and thought they were unique, and as already mentioned, a great way to capture the attention of the audience. On the other hand, however, some find nudity offensive, so I can understand the upset.

Sounds like something the master of kitsch Sir Richard Branson would come up with…ANZ beat him to it this time

Member for:

19 years 1 month

Posts:

6,450

Send private message

By: T5 - 13th July 2009 at 04:47

I saw the funny side of the videos and thought they were unique, and as already mentioned, a great way to capture the attention of the audience. On the other hand, however, some find nudity offensive, so I can understand the upset.

Member for:

19 years 1 month

Posts:

14,422

Send private message

By: steve rowell - 13th July 2009 at 04:04

Air New Zealand has ruffled feathers with a decision to parade its staff in nothing but body paint to boost sales.

In a risque new TV marketing campaign, airline ground staff and cabin crew can be seen going about their work wearing painted-on uniforms.

Passengers also get their in-flight safety video directions from scantily-clad staff.

But the cheeky campaign has left many Kiwis unimpressed, according to reports in the Sunday Star-Times newspaper.

The last thing I want to see when I fly is some fat Air NZ flight attendant’s rear end,” one disgruntled customer posted online.

“I will be booking with Jetstar and Pacific Blue for all of my future domestic flying.”

Another said: “Enough is enough, this is our national airline, not a strip joint! I for one won’t bother booking with you again.”

One person even laid an official complaint with New Zealand’s advertising watchdog that children would find the ads “disturbing”.

“All genital areas were hidden but they left nothing to the imagination and (it) conjured pictures that none of us needed,” the complainant said.

But Air New Zealand defends its Nothing to Hide campaign, saying it highlights the transparency of the airline’s all-inclusive domestic airfares.

Member for:

19 years 1 month

Posts:

2,135

Send private message

By: cloud_9 - 5th July 2009 at 12:09

Wow, I just watched all three videos…at first I thought it was a fairly silly thing to want to do, but actually when you think about it, its a very unique way of getting people’s attention.:D

Must say though I am rather surprised by the willingness of the people who volunteered for this…what benefits did they recieve for doing this?

Not sure if the same kind of strategy would work anywhere else in the world…definatley not over here in the UK!

Sign in to post a reply