Airbus Unveils New Logo, Joins Twitter
Airbus on 17 Sep unveiled its new corporate logo, which incorporates a new futuristic looking typeface. The new logo is the first update of the European aircraft manufacturer’s logo since it was established in 1969, and retains the original ball-shaped symbol.
“We have retained many of our logo’s original features – such as the iconic ball and the deep blue that characterise Airbus and which have helped build the brand into a global household name, with over 90 per cent awareness among the travelling public and a reputation as a leader in innovation and leading- edge technology,” stated Airbus CEO Tom Enders.
The new identity will be evolved in a phased approach, beginning with website display and advertising.
That’s not all. During the last week, Airbus USA finally joined Twitter too. You can now follow them as @AirbusInTheUS . Airbus’s key rivals, Boeing, Bombardier and Embraer are already using Twitter.
http://www.airlineindustryreview.com/airbus-unveils-new-logo-joins-twitter/
By: cockerhoop - 20th September 2010 at 13:33
looks similar to the original 1970s one but blue not orange
By: symon - 20th September 2010 at 08:54
To me, with the ‘sharpness’ of it, it kind of looks like it should be on the side of a spacecraft or supersonic jet 🙂 Not bad though.
By: MSR777 - 20th September 2010 at 08:14
Gets my vote. Very nice:) I presume we’ll see this on the A350.
By: FrequentFlyer - 19th September 2010 at 23:49
Very nice, I like it
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September 19, 2010 at 7:20 pm