August 15, 2002 at 8:56 pm
When an airline changes it colour scheme, do they do market research etc? Or do they just get some artist/designer to draw a new one??
Kelly
By: greekdude1 - 18th August 2002 at 02:20
RE: Airline colour schemes
Instead of Beafeater, how about Boodles?
GD1
By: mongu - 17th August 2002 at 20:56
RE: Airline colour schemes
An English Beefeater?!
A McDonalds “M”?!!
By: greekdude1 - 17th August 2002 at 15:01
RE: Airline colour schemes
I think any changes in AirFrance’s livery would be positive, Mongu! Regardless of what theme they chose!
GD1
By: mongu - 16th August 2002 at 19:08
RE: Airline colour schemes
GD
I suppose a lot of Brits did dislike the “world” image of BA.
But imagine if Air France did the same? Reaction = the same or worse.
Was a bold idea!
By: Benair316P - 16th August 2002 at 14:18
RE: Airline colour schemes
They ask a few people to sample the odd idea then they pick the most hated one! loadsa new schemes out at the moment I havn’t liked and can’t see why they’ve been changed. E.g. British European, Air 2000 and My Travel.
Regards
Ben
By: KabirT - 16th August 2002 at 09:16
RE: Airline colour schemes
Most of the time they dont care a damn what the public think……and then when they put ana wful one up and people laugh at it they run to change it.
By: greekdude1 - 16th August 2002 at 03:42
RE: Airline colour schemes
Good on you then, Bhoy. Sorry I overgeneralized. I just typically got the impression that only the British disliked it.
GD1
By: Bhoy - 16th August 2002 at 03:36
RE: Airline colour schemes
gd, I don’t give a flying monkey’s about the union flag… In fact, I’m more of a Scottish nationalist…
However, some of them looked extremly tacky, and to me, the corporate identity is what I see on the tail plane, which can sometimes be the only distinguishing thing that can be seen from a distance (especially with all the white fuselages going about). And while I didn’t have a problem with some of the world images, I’d rather see a standard one. And, to be perfectly honest, the first time I saw a BA plane with the Chatham Dockyard tail taking off (it was an A320 BSL-LHR on the lunch time flight, in Autumn 99, I was just returning to the office at the time) I saluted it.
It is so much smarter than most of the other world schemes.
By: greekdude1 - 16th August 2002 at 03:22
RE: Airline colour schemes
Bhoy, you’re killin’ me! That’s actually the best thing that BA had done in a while, in my opinion. I used to enjoy asking my cousin who worked at LAX, which 3 BA tails he saw that particular day. I think the only people who disapproved of the world schemes were the Brits themselves! Suffice it to say, the reason being was because your precious Union flag was removed from the livery as a result.
GD1
By: Bhoy - 16th August 2002 at 01:59
RE: Airline colour schemes
I’d have to say BA didn’t do any market research before introducing the World schemes… *yuck*
By: wysiwyg - 15th August 2002 at 22:46
RE: Airline colour schemes
Got a feeling that Mongu is probably right on this one! Actually a major consideration for leased aeroplanes is to keep the colour scheme as close to white as possible as that is the colour the aircraft will have to be returned in at the end of the lease. This obviously keeps the costs down.
(Saab 2000 – this is why the Aurigny Saabs have white fuselages and the extra aircraft are not painted up at all).
By: mongu - 15th August 2002 at 21:24
RE: Airline colour schemes
Market research = ask 100 people for opinions on your final 20 colour schemes. Then choose the cheapest one.
By: Rabie - 15th August 2002 at 21:15
RE: Airline colour schemes
market research = walk ito wine bar, order drinks on expense accoutnand ask yourselves what you want and BS the rest of it.
rabie :9