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  • Moggy C

Apple's business model starts to falter

All my working life I have been involved in marketing high-end products that sell at a premium, often far outweighed by any intrinsic value.

Though I loathe Apple for all the huge bills I have had to pay when the precious “Apple-Macs” that creative staff insist on to boost their credentials have fallen over big-time, I admire their marketing. (Breakdowns on Mac have always been far rarer than old-style PC, but by god, when they do go you’d better sell a kidney!)

It has been a textbook exercise in premium branding and extending that brand far further than you could envisage.

But now it is looking like the market is changing sufficiently to discomfort the company.

I am fascinated to see what their response will be. I’m hoping it’s innovatory, as so many of their of the products have been.

Moreover, they’re not creating facetime for windows at all. after so many requests. facetims should have been for all the platforms inlcuding android, chrome os and windows.

Moggy

https://facetimeforpc.site
http://www.bbc.co.uk/news/business-21022111

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By: Moggy C - 25th January 2013 at 09:57

Yes, that’s scary isn’t it?

Apple shares fall 12% on growth fears

Apple shares have tumbled 12% as investors fret over whether the company could lose its dominance in the smartphone market.

About $50bn (£32bn) was wiped off Apple’s value after the biggest daily drop in the firm’s stock in four years.

Flat profits and record quarterly revenue of $55bn were not enough to overcome disappointment over sales of the company’s new iPhone 5.

Analysts said the firm was in danger of becoming a victim of its own success.

Earlier, shares in some of Apple’s key Asian suppliers also fell.

LG, which provides displays for Apple products, fell 3.1%, and Hon Hai, which assembles iPhones and iPads, dropped 3.2%.

Moggy

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By: Matt-100 - 24th January 2013 at 18:10

I personally wouldn’t be surprised if 30-40% of apple’s share price was written off in a two-day period, such is the extent of their bullish price tag.

Maybe I was being a little pessimistic, but today’s market is being pretty ruthless…
http://www.google.com/finance?cid=22144

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By: charliehunt - 22nd January 2013 at 13:55

I reckon the latter. In fact they would probably say that they no longer supply the mass market in any case. I sense that they will not compromise much on their margins relying on innovation at a high level ( the “maps” mistake will not be repeated!) commanding a high sales price. There are still a great many Apple addicts, for whom they can do no wrong, out there with new ones joining weekly.

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By: Moggy C - 22nd January 2013 at 13:46

I think it’s way too early to talk of Apple’s demise.

That’s for sure. The company will be around for a while yet, but as its market share slips what can it do to stop itself becoming marginalised? Or will it just abandon the mass market totally and settle for a high-end, but smaller, slice?

Moggy

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By: Arabella-Cox - 22nd January 2013 at 09:34

I don’t think anyone is saying there is anything particularly wrong with Apple products, odd, stupid glitches like the iPhone that couldn’t make calls unless you held it in a certain way and the map fiasco apart.

When I bought an iPhone 4 I tried and tried to replicate that antenna fault. But no matter how hard I tried, it never dropped a call or was unable to connect to the network unless I was in a remote location where coverage was problematic no matter what phone you used.

Maps. Yes, it has its issues, but its more useful to me than the new Google maps for iPone.

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By: hampden98 - 17th January 2013 at 09:44

Not Apples original idea is it?, my mobile phones were o2 XDA’s and touch screens long before the iPads etc ever arrived on the scene.

Yeah, but Apple introduced the `swipe` technology. Touch screens have been around since the 70’s (at least) but only Apple made it popular.

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By: charliehunt - 17th January 2013 at 08:35

[QUOTE=Matt-100;1976269 the fact remains their products are very over-priced.[/QUOTE]

The market and only the market will decide the priced. Apple have been able to maximise their profits for many years and only now might have to start rethinking their strategy. Selling less for more can equate with selling more for less. The gross profitability might be the same.

I think it’s way too early to talk of Apple’s demise.

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By: TonyT - 17th January 2013 at 00:00

A bit like Intel, what the point of buying a trillion core processor when the billion core processor still can run all the software available at full chat without breaking into a sweat. Speeds outstripped software so the old PC no longer needed upgrading ever year or so for the majority of users.

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By: Moggy C - 16th January 2013 at 23:01

I don’t think anyone is saying there is anything particularly wrong with Apple products, odd, stupid glitches like the iPhone that couldn’t make calls unless you held it in a certain way and the map fiasco apart.

But the business model that saw them pioneering new markets is in the past, somehow they have to turn this around, and increasingly it seems that people are no longer prepared to pay the hefty premium or (I’m guessing) keep up with the very short life-cycle with new models appearing at increasingly shorter intervals.

The next iPad Mini is already rumoured.

Moggy

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By: TonyT - 16th January 2013 at 21:48

I can’t fault my iPad either, bar the lack of flash etc and the worry about when the battery finally gives up the ghost.

Mine is the 32 hard drive one with wifi I use 3G for that. Have DVD connectors to connect it to the TV and can plug my camera in it, mate was stunned when I took some pics and sent one to his phone when we were in the back of beyond, he was standing near me but didn’t realise what I was doing.

Have a spare keyboard for it, but it only works in the upright position, also have a normal Apple one I use some times.

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By: MSR777 - 16th January 2013 at 21:26

I have an iPad 4, I’m thrilled to bits with it. Had a look at the Samsung…..not impressed by it quite honestly. Yes, it costs less than the iPad, and it shows, and no way am I giving up my I phone 🙂

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By: TonyT - 16th January 2013 at 21:23

The reason Apple are now falling from the top spot is because everyone is copying them. Kindle Fire, Nexus 7 all use that basic Apple touch screen idea.

Not Apples original idea is it?, my mobile phones were o2 XDA’s and touch screens long before the iPads etc ever arrived on the scene.

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By: Bob - 16th January 2013 at 20:11

Apple sucks……

(and I say that as an Apple user since 2001…)

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By: ThreeSpool - 16th January 2013 at 19:59

Well, people do pay that much for the iPhone. Therefore, Apple doesn’t need to sell as many. Or, an Android has to sell far more than the iPhone to make a similar profit.

I think the bigger issue is how fragmented the market is getting. I have a reasonable interest in technology and I find it increasingly difficult to keep up with what is out there.

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By: Lincoln 7 - 16th January 2013 at 19:57

Having had a fiddle around with the Apple and Samsung, I much prefer the Samsung, very user friendly, and a damn site cheaper, both outright or contractual.
Jim.
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By: BlueRobin - 16th January 2013 at 19:56

Moggy, more and more I get the impression Apple are acting like a bloated monopoly, believing in their own hype and failing to push. Why bother when the money is rolling in? Failing to innovate will be their downfall. This is similar to Microsoft the the 90s. There is also a simile there too by copying other peoples ideas. The huge legal budget they are throwing around globally just serves T stifle innovation so they are not left behind, Just a few months it was highlighted they hadn’t really increased the R&D budget that much. Then you get the iPhone 5, though much hyped, didn’t really meet expectations by being that little bit taller. Frankly it sucks.

Also another thing. When you can deploy IOS to a legacy device and all the new features, does that not make the new model slightly redundant?

Where the mobile platform does work over Android is that it’s patrons are prepared to pay for apps, so the environment is more geared toward innovative development.

I use an iPad 4 by the way and like it for the above reason, but I’ve never had one before or a tablet. I certainly wouldn’t buy an iPhone and happy of the features my superior HTC Android gives me over the 5. 🙂

Wish list for the next iPad. Two speakers instead of one. Also Gorilla Glass please.

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By: Matt-100 - 16th January 2013 at 19:52

Whilst others may/may not (one for the courts) be copying apple, the fact remains their products are very over-priced. An article in The Times showed an iPhone 5 costs around £150 to manufacture and distribute, yet if you were to buy one off the high-street you’d be looking at paying around £530. That’s one hell of a mark-up.
The Samsung Galaxy SIII (arguably a better handset) is available for around £300.

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By: Lincoln 7 - 16th January 2013 at 19:52

Jim, I don’t understand why Apple would want more money for transferring Apps and settings. It’s all done through iTunes, unless you created a new account? Or, an App had a different version for a later model iPad?

Hi, I think she did set up a new account to try and get all her old stuff from the old 2 IP to the new 4 IP.but it all went pear shaped.
Whichever way you look at it,I think it was a very poor P.R. job from Apple.wanting 50 squid to just alter a few settings at their end.
Jim.
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By: hampden98 - 16th January 2013 at 19:44

I think you are all being a bit unfair to Apple.
Before the Apple iPod, iPhone and the revolutionary touch screen, simple finger controls and sleek design (you have to admit that the sleek white iPod is a design classic) there were just mobile phones.
I worked in the Mobile phone industry up until 2009 and the touch screen Apple devices were just amazing and really took the industry by storm.
The reason Apple are now falling from the top spot is because everyone is copying them. Kindle Fire, Nexus 7 all use that basic Apple touch screen idea.
Combined with the clever adverts and simplistic silhouette dancers that minimalist yet space age, almost clinical design was a world beater.

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By: ThreeSpool - 16th January 2013 at 19:43

Same use here 😀

I particularly like the imdb app. I am useless if asked “what was such and such in?”, or “who is that?”

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