All my working life I have been involved in marketing high-end products that sell at a premium, often far outweighed by any intrinsic value.
Though I loathe Apple for all the huge bills I have had to pay when the precious “Apple-Macs” that creative staff insist on to boost their credentials have fallen over big-time, I admire their marketing. (Breakdowns on Mac have always been far rarer than old-style PC, but by god, when they do go you’d better sell a kidney!)
It has been a textbook exercise in premium branding and extending that brand far further than you could envisage.
But now it is looking like the market is changing sufficiently to discomfort the company.
I am fascinated to see what their response will be. I’m hoping it’s innovatory, as so many of their of the products have been.
Moreover, they’re not creating facetime for windows at all. after so many requests. facetims should have been for all the platforms inlcuding android, chrome os and windows.
Moggy
https://facetimeforpc.site
http://www.bbc.co.uk/news/business-21022111
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January 16, 2013 at 2:05 pm