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Austrian:New Identity

http://www.aua.com/NR/rdonlyres/B7AB8DFB-E150-4BE9-A434-BD5E33C3ABF3/0/fleet_a330200.gif

I just saw this on A.net; thought you guys might be interested. It is the new Austrian Airlines corporate image. Personally I don’t think it is much of an improvement, the blue looks shoddy. The modified logo looks very basic to me, a sort of backward step from the classic continuity of the former arrow and so I don’t think it represents its airlines as well. Very Lufthansa don’t you think?

Their name has changed to just “Austrian,” like Swiss. Tyrolean will now become “Austrian Arrows,” not to be mistaken with “Austrian Errors” :rolleyes:

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By: Saab 2000 - 17th September 2003 at 18:31

The old livery always had a blue/green streak on it to represent the green meadows and woods and blue rivers and lakes. It was a lot more subtle and blended in more. The new touch of blue is just too abrupt. I think this new c/s totally decreases the superiority of Austrian Airlines, the elder livery was modern yet also elegant. This new one to me is just a total loss of this classic design.

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By: KabirT - 17th September 2003 at 16:52

alright that blue on fuselauge and engines doesent look nice at all.

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By: Nationwide Air - 17th September 2003 at 16:10

Hi,

I think that livery is much nicer then the present one.

Nationwide Air

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By: Thomas Cook - 17th September 2003 at 16:05

Hi,
Heres a preview of what the CRJ will look like in the new livery:

http://www.justplanes.net/images/031001_OS.jpg

Thanks

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By: Nationwide Air - 17th September 2003 at 15:54

Hi,

Here is a better photo of Austrian Arrows (OE-LGG) Dash 8-400.

http://www.skyliner-aviation.de/photos/icons/01OE-LGG-ICON.jpg

Nationwide Air 🙂

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By: KabirT - 17th September 2003 at 07:53

not much of a change…..but a bad change i must say.

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By: Nationwide Air - 16th September 2003 at 22:40

Hi,

I can’t wait to see the rest of the fleet painted!

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By: tenthije - 16th September 2003 at 22:33

Looking at it again it does indeed look like a cross between the BA and the old BOAC bird.

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By: wannabe pilot - 16th September 2003 at 22:31

I think that the logo looks quite modern, not at all bad, and the engine colour mixes quite well, but the belly should either be grey, or the same colour as the engine.

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By: mikeconnell - 16th September 2003 at 22:24

Is it just me or is that logo a speedbird?

Mike

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By: A330Crazy - 16th September 2003 at 21:02

I like it except for the blue.

A refreshing improvement.

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By: adamdowley - 16th September 2003 at 21:00

thanks for the pics! (still not sure about those engines though)

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By: Thomas Cook - 16th September 2003 at 20:59

Hi,
I agree with Nationwide Air about the titles but otherwise it looks good. 😀

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By: Nationwide Air - 16th September 2003 at 20:54

Hi,

Here is a air-to-air photo of Dash 8-400 OE-LGX:

http://www.skyliner-aviation.de/photos/icons/01OELGX-ICON.jpg

Nationwide Air

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By: tenthije - 16th September 2003 at 20:42

Well Adam, I found just what you wanted! Its not the best shot (as the photographer acknowledged) but it is the only shot!

http://www.jetphotos.net/images/images2/2/2DSCN1922an.jpg.46870.jpg.thumb
Full size!

I for one do not like it! The two tones blue (1 for engines and 1 for belly) clash. And then, what is the blue doing there anyway! I prefer the old colours.

I do like the new logo though. The name Austrian Arrows is just silly. Austrian Error!

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By: Nationwide Air - 16th September 2003 at 20:40

Hi,

I think it is nice, not sure about the Austrian titles though.

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By: adamdowley - 16th September 2003 at 20:33

i think it looks quite good. maybe the blue bit on the fuselage could be a bit darker and the engine could be modified (it’s too soft), but otherwise i wait to see it on the actual aircraft

adam

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By: Mark L - 16th September 2003 at 19:02

The engines, and the blue underside don’t go very well IMHO. The logo doesn’t strike me as being too bad, it’s a “Modernised” version of the old one that sits quite well I think.

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By: T5 - 16th September 2003 at 19:00

I don’t like it.

But a logo shouldn’t, in my opinion, represent the airline, but the airline’s country.

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By: LBARULES - 16th September 2003 at 18:57

I actually quite like it.

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