Hi all!
I am working on a College Degree (Marketing) and am trying to get some customer/consumer feedback concerning airtravel and airlines.
PLEASE HELP OUT!
My question to you is:
a) what contributes most to your making a decision when buying a ticket? Price, good image of a carrier, in-flight entertainment, food/drinks, cabin crew, carrier in on-time.
b) Do you think todays airlines are “market oriented” (are concerned about travelers opinion, are investigating need of the travelers, are improoving their customer relationship, are developing new services/”things” to get more customers…)? Which are the most/least market oriented?
Please post replys!
THNX!!!!!
By: sinej - 16th August 2006 at 08:06
Thank you for your insights…
By: Pte1643 - 12th August 2006 at 08:17
Hello.
Me again. 😀
You might liketo have a browse over this website. Lots of customer related information here…
http://www.airlinequality.com/index.htm
Enjoy. 🙂
By: Pte1643 - 12th August 2006 at 08:06
To personally answer your first point.
Price doesn’t ALWAYS come into the decision.
I’m a firm believer in the old saying… “You get what you pay for”.
My first consideration is Airline reputation. And along with a good reputation comes the good service and entertainment anyway, so these points are covered within this criteria.
For the second point.
“Market Orientated”…
The way the current market climate is, they have to be don’t they?
I mean, you have to try and do somethings a little better than your competitors in order to compete.
I should say the most market orientated are the ones that regularly appear on the top of the annual “Best Airline League Tables”.
For the least, your probably looking towards some of the Lo-Co’s.
Also, as Moggy has pointed out, if your tickets are for business, then you sometimes don’t get a choice. Certainly I’m just told that I’ll be flying to “here and there” on “This” airline.
And the ticket is thrust into my hand.
Just my interpretation. 😉
By: Moggy C - 11th August 2006 at 23:14
Depends whose money you are spending.
The decision criteria differ greatly between tickets paid for by expenses or out of taxed income.
Moggy
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August 11, 2006 at 12:48 pm