bmi and BMed

I think this is a very clever piece of strategic decision making at bmi. They’ve been talking for a while now about increasing their medium haul market, and this way they can jump straight in, with fleet commonality, and without having to sacrifice any slots at LHR to achieve their goals. The BMed markets are very high yielding (as are may medium haul points from Europe) so should provide a good rate of return.

I’m not sure how BA will cope, they did very well on premium traffic connecting from these routes across the atlantic. So it wouldn’t surpise me if bmi suddenly had some competition from BA on some routes, which would be likely to skim the cream from the milk and maybe have a negative effect on bmi’s purchase. All to wait and see I guess.

How many slots do BMED hold at LHR?

So will BMed disappear or will it continue as a seperate brand with (presumably) a new livery after the BA franchise ends ?

I’d say there was a fair chance your opinion will turn out to be correct… 😀

…seeing as you seem to have all bases covered! :rolleyes: :p

I always try and keep a balanced perspective of things Andy 😀

might be a success, might not!

I’d say there was a fair chance your opinion will turn out to be correct… 😀

…seeing as you seem to have all bases covered! :rolleyes: :p

Andy

Recieved the press email, confirming this! This is very interesting news indeed, might be a success, might not!

Looks like it’s true then…

http://www.flybmi.com/bmi/en-gb/aboutbmi/presscentre/pressreleases.aspx?year=2007&rid=1082