bmi have created a new diamond club class called Blue Plus that will allow the holder to obtain free food and drinks in any cabin on a bmi service.
To obtain Blue Plus status, you need to earn 20,000 miles on your Blue Diamond Card.
A bit of a backward step but im sure it will be welcomed.
By: steve rowell - 6th March 2007 at 05:26
bmi have created a new diamond club class called Blue Plus that will allow the holder to obtain free food and drinks in any cabin on a bmi service.
To obtain Blue Plus status, you need to earn 20,000 miles on your Blue Diamond Card.
A bit of a backward step but im sure it will be welcomed.
Nothing in this world is free… it’s all factored into the price of the ticket
By: andrewm - 5th March 2007 at 16:09
What direction is this airline moving in? I cant see much of a future for these guys anymore.
Anyone wants to quess where the LHR slots will go?
They wont go anywhere as bmi are not going away!
If you look at bmi compared to BA, they have a better reward scheme (according to industry critics) and they have not had any of the problems that BA have encountered like strikes etc. This makes them a safe bet in the eyes of the public.
I think bmi have lost out due to several bad decisions but perhaps some are missing the bigger picture. In Marketing its common for a company to do something to its product to make it less attractive before it annouced a promotional campaign that will double its sales etc.
An example, Pepsi in Tesco. Recently Tesco had an offer of 50% off 2L Pepsi range in my local store. You actually were only saving 20p as they had bumped the price before hand (two days before) to £1.80 per bottle then brought it down to 90p per bottle. Considering normally the price is £1.10 you are hardly saving 50%.
The same principle can apply to bmi. They took away the food onboard only to bring it back now with this new scheme. You only get the food if you fly with them alot to keep your points up, hence retaining customers. Before you could only use them once and would still get free food.
By: SHAMROCK321 - 5th March 2007 at 15:34
What direction is this airline moving in? I cant see much of a future for these guys anymore.
Anyone wants to quess where the LHR slots will go?
By: andrewm - 5th March 2007 at 14:40
Diamond Club members only need 18,000 for silver… I believe that the correct figure is 3000 miles.
Andy
Sorry opps yours right!
By: LGKR - 5th March 2007 at 13:35
the title of the topic is alittle misleading…
Good luck bmi and well done those who are card holders!
By: Skymonster - 5th March 2007 at 10:49
To obtain Blue Plus status, you need to earn 20,000 miles on your Blue Diamond Card.
Diamond Club members only need 18,000 for silver… I believe that the correct figure is 3000 miles.
Andy
By: bmi-star - 5th March 2007 at 08:45
Yet more confusion when flying bmi I think!
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March 5, 2007 at 8:44 am