Britannia Name next to go?

Just read this article:

It was announced today that TUI UK is re-branding its Britannia Airways fleet as Thomson as part of a move to grow its seat-only business. Re-painting work will begin in November and they expect 18 aircraft to be completed with the new look by the end of this year. It seems as if the new livery will simply replace Britannia with Thomson in the same typeface, though there was an artist’s impression of Thomson written in billboard style in red on the blue fuselage.

Thomson have already started advertising flight-only deals under the thomsonflights.co.uk name so this is seen as a natural progression.

“Although Thomson is regarded as the most trusted brand in travel we need to do all we can to keep public awareness ahead of our competitors, especially since so many new brands have entered the UK market over the last few years.”