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Does anybody understand why this photo is worth so much?

As taken from the BBC website

“An image of the Rhine by German artist Andreas Gursky has fetched $4.3m (£2.7m) at Christie’s New York, setting an auction record for a photograph”

Can anyone understand why it is worth so much?, I have been looking at it and I have to say I do not get the appeal of it at all, I am not professional but do take a lot of photos and I guess he has worked hard with photoshop etc, but I still don’t get it.

Am I a heathen? or is this just not for the likes of me?

Have a look heres the BBC link

http://www.bbc.co.uk/news/entertainment-arts-15689652

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